Strategic AI Culture Design

For organizations which know AI success depends on getting the people side right.

You Already Know This Isn't Just About Technology

Everyone has access to the same AI capabilities. What separates organizations is how their people actually think and work with these systems. We help executive teams and boards understand AI as a cultural technology that requires conscious change, not just implementation.

We don't do implementation or architecture. We do the harder work: helping your organization develop authentic relationships with AI while becoming more distinctly human.

"The fascinating thing about you is that you’re always at least two or three years ahead of what everyone else is talking about."
— Dave Copps, CEO, Worlds

The Strategic Context Not Enough People Are Talking About

Through The Chronicle—our ongoing research initiative tracking how 1,000+ professionals actually think and work with AI—we've identified the psychological patterns that separate organizations that thrive from those that merely survive.

What we found challenges everything being said about AI and productivity.

While others focus on efficiency metrics, we study how AI changes decision-making, expertise, and competitive advantage. Our research reveals that the most successful AI adoption happens when organizations consciously evolve their culture alongside their technology.

“I have been involved in executive development and digital transformation for a number of years and can safely say that Helen and Dave's ability to make AI simple and accessible is outstanding. They break down technical barriers so executives can understand new strategic opportunities and the extent to which machines will change people and the way we work.” 
— Paulo Pisano, Chief People Officer, Galp

What Organizations Achieve

Strategic Advantage Faster AI adoption with higher success rates. Clear frameworks for making AI investment decisions. Leadership alignment on how AI changes your competitive landscape.

Cultural Capability Teams that work consciously with AI systems get genuine productivity gains. Reduced resistance to AI initiatives. Confident decision-making when AI moves faster than human reflection.

Bottom Line Impact Avoid the 70%+ AI project failure rate. Better ROI on AI investments through conscious implementation. Sustainable competitive advantages that are harder for competitors to replicate.


How We Work

Setting Strategic Context

For boards and executive teams who need to understand the bigger picture

You're making decisions about AI investments, competitive positioning, and organizational changes. We help you see the full landscape: how AI is reshaping entire industries, changing the nature of expertise, and creating new forms of competitive advantage.

"With discussions around AI often centered on efficiency or technicalities, it was valuable to go deeper and discuss how it influences leadership, human systems, and organizational readiness."
— Brighid Kelly, Chief People Officer, Transpower NZ

Designing AI Culture

For organizations ready to evolve how they think and work

We guide teams through the psychological changes required for genuine AI integration. This means developing conscious strategies for how your people relate to AI systems, make decisions with machine intelligence, and maintain human agency in automated environments.

Our approach builds three essential capabilities:

  • Conscious Decision-Making: Reclaiming judgment when AI moves faster than human reflection
  • Strategic Flexibility: Staying flexible with complexity when AI trends toward certainty
  • Human-Machine Collaboration: Working across different kinds of intelligence while deepening what makes us distinctly human
"Helen and Dave delivered a uniquely engaging session that addressed AI's technical and moral complexity. Everyone came away more optimistic about the role AI will play in their business."
— Zazie Pence, The New York Times

AI-Enabled Product Strategy

For organizations where design decisions shape human-AI relationships

AI agents, conversational interfaces, and voice-first experiences mean product design is now relationship design. When your customers interact with thinking systems, every interface choice becomes a strategic decision about how humans and machines work together.

We help leadership teams understand the strategic implications of their AI product choices—from agentic workflows that reshape customer relationships to conversational interfaces that change how people think about expertise and authority.

“Helen and Dave have a unique understanding of AI technology, its business opportunities and its effect on people and society. They have a knack for pulling disparate pieces together in a way that helps people understand the bigger picture.” 
— Kevin Delaney, Co-President and Editor-in-Chief, Quartz

Who We Work With

Organizations that understand this is fundamentally about people:

  • Executive teams navigating AI's competitive implications
  • Boards setting strategic direction in an AI-reshaped landscape
  • Product teams designing human-AI experiences
  • Leaders who care about human flourishing alongside business outcomes

Recent collaborators include: Capgemini, E.ON, EY, The New York Times, Starbucks, Santander, Oregon State University, National Head Start Association, and dozens of forward-thinking organizations across corporate, government, education, and nonprofit sectors.

“Helen and Dave sparked a candid and vigorous conversation among senior administrators from Oregon colleges and universities during their half-day session. While we've all been inundated with news reports and commentaries about AI, their presentation cut through the noise by helping identify key information and issues for these leaders to wrestle with.” 
— Ben Cannon, Executive Director, Oregon Higher Education Coordinating Commission

Why This Matters Now

AI changes how we think, decide, and relate to each other. Organizations that treat this as purely a technical challenge will find themselves outpaced by those that understand it as a cultural evolution.

The competitive advantage goes to organizations that can help their people think better in a world where machines don't just execute—they influence, suggest, and shape human judgment.

Ready to have this conversation?

“Helen and Dave have a unique ability to describe what it means to be human in the age of AI. They prompt an audience to think beyond the technology and to consider how technology can be both humanizing and dehumanizing. They are masters in translating complex issues into compelling, relatable stories, and theirs was the first presentation about AI that reassured me that, yes, we can do this, a beautiful future is possible with AI.” 
— Tim Leberecht, Co-CEO, The House of Beautiful Business

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