In this conversation, we explore the challenges of building more inclusive AI systems with John Pasmore, founder and CEO of Latimer AI and advisor to the Artificiality Institute. Latimer represents a fundamentally different approach to large language models—one built from the ground up to address the systematic gaps in how AI systems represent Black and Brown cultures, histories, and perspectives that have been largely absent from mainstream training data.
John brings a practical founder's perspective to questions that often remain abstract in AI discourse. With over 400 educational institutions now using Latimer, he's witnessing firsthand how students, faculty, and administrators are navigating the integration of AI into learning—from universities licensing 40+ different LLMs to schools still grappling with whether AI represents a cheating risk or a pedagogical opportunity.
Key themes we explore:
The Data Gap: Why mainstream LLMs reflect a narrow "Western culture bias" and what's missing when AI claims to "know everything"—from 15 million unscanned pages in Howard University's library to oral traditions across thousands of indigenous tribes.
Critical Thinking vs. Convenience: How universities are struggling to preserve deep learning and intellectual rigor when AI makes it trivially easy to get instant answers, and whether requiring students to bring their prompts to class represents a viable path forward.
The GPS Analogy: John's insight that AI's effect on cognitive skills mirrors what happened with navigation—we've gained efficiency but lost the embodied knowledge that comes from building mental maps through direct experience.
Multiple Models, Multiple Perspectives: Why the future likely involves domain-specific and culturally-situated LLMs rather than a single "universal" system, and how this parallels the reality that different cultures tell different stories about the same events.
Excavating Hidden Knowledge: Latimer's ambitious project to digitize and make accessible vast archives of cultural material—from church records to small museum collections—that never made it onto the internet and therefore don't exist in mainstream AI systems.
An eBay for Data: John's vision for creating a marketplace where content owners can license their data to AI companies, establishing both proper compensation and a mechanism for filling the systematic gaps in training corpora.
The conversation shows that AI bias goes beyond removing offensive outputs. We need to rethink which data sources we treat as authoritative and whose perspectives shape these influential systems. When AI presents itself as an oracle that has "read everything on the internet," it claims omniscience while excluding vast amounts of human knowledge and experience.
John's partnership with Grammarly shows how specialized models can integrate with mainstream platforms. His work with HBCUs and other institutions reveals the practical challenges of deploying AI responsibly in education. His perspective connects the technical realities of building LLMs with the cultural and ethical requirements of serving diverse communities rather than reinforcing existing information gaps.
The discussion raises questions about expertise and process in an era of instant answers—in debugging code, navigating cities, or writing essays. John notes that we may be "working against evolution" by preserving slower, more effortful learning when our brains naturally seek efficiency. But what do we lose when we eliminate the struggle that builds deeper understanding?
About John Pasmore: John Pasmore is founder and CEO of Latimer AI, a large language model built to provide accurate historical information and bias-free interaction for Black and Brown audiences and anyone who values precision in their data. Previously a partner at TRS Capital and Movita Organics, John serves on the Board of Directors of Outward Bound USA and holds degrees in Business Administration from SUNY and Computer Science from Columbia University. He is also an advisor to the Artificiality Institute.
Dave Edwards is a Co-Founder of Artificiality. He previously co-founded Intelligentsia.ai (acquired by Atlantic Media) and worked at Apple, CRV, Macromedia, Morgan Stanley, Quartz, and ThinkEquity.
Helen Edwards is a Co-Founder of Artificiality. She previously co-founded Intelligentsia.ai (acquired by Atlantic Media) and worked at Meridian Energy, Pacific Gas & Electric, Quartz, and Transpower.
